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Designing and Conducting Focus Group Interviews

Characteristics of Focus Group Interviews

• Participants

≅ Carefully recruited
≅ 5 to 10 people per group, 6-8 preferred
≅ Similar types of people
≅ Repeated groups

• Environment

≅ Comfortable
≅ Circle seating
≅ Tape recorded

• Moderator

≅ Skillful in group discussions
≅ Uses pre-determined questions
≅ Establishes permissive environment

• Analysis and Reporting

≅ Systematic analysis
≅ Verifiable procedures
≅ Appropriate reporting

Continued