Designing and Conducting Focus Group Interviews
Characteristics of Focus Group Interviews
Participants
≅ Carefully recruited
≅ 5 to 10 people per group, 6-8 preferred
≅ Similar types of people
≅ Repeated groups
Environment
≅ Comfortable
≅ Circle seating
≅ Tape recorded
Moderator
≅ Skillful in group discussions
≅ Uses pre-determined questions
≅ Establishes permissive environment
Analysis and Reporting
≅ Systematic analysis
≅ Verifiable procedures
≅ Appropriate reporting